Monday, June 21, 2010

Awesome Anachronistic Alt/1977



I just stumbled upon Alex Varanese's website courtesy of Boing Boing and am in love with his Alt/1977: We Are Not Time Travelers. He takes 2010 technology and re-imagines it in glossy 1977 ads with faux-wood products, red LEDs, and a orange and yellow color scheme straight out of the 70s. Even better than the retro-mp3 players or the LapTron is the ad copy.

Sample line from the Pocket Hi-Fi:

"So next time you are looking for a way to bring your tunes with you on the go, remember two things: Nothing beats the Pocket Hi-Fitm and our company definitely wasn't started by rogue time travelers from 33 years in the future. Like at all."

Priceless.

Now, I need framed prints of these ASAP!

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